Europe set for 11% rise in tourist spending, WTTC report says

Tourists shift from U.S. to Europe as spending surges

Robert Besser
02 Jun 2025, 16:10 GMT+10

Europe set for 11% rise in tourist spending, WTTC report says

Europe’s tourism sector is poised for a strong 2025, with international visitor spending projected to grow by 11 percent and reach US$838 billion, according to a new report by the World Travel and Tourism Council
France and Spain are expected to lead the surge, with record-breaking tourist numbers on the horizon
In contrast, the WTTC predicts a seven percent drop in international spending in the United States this year

MADRID, Spain: Europe's tourism sector is poised for a strong 2025, with international visitor spending projected to grow by 11 percent and reach US$838 billion, according to a new report by the World Travel and Tourism Council (WTTC). France and Spain are expected to lead the surge, with record-breaking tourist numbers on the horizon.

In contrast, the WTTC predicts a seven percent drop in international spending in the United States this year. The group cited potential deterrents such as President Donald Trump's trade and migration policies and weaker currency exchange rates.

"Which means that more people will come to Europe," said WTTC CEO Julia Simpson at a press briefing, noting that Canadians and Mexicans might be especially likely to avoid U.S. travel this year.

Spain is forecast to see a six percent boost in tourist spending, totaling 113.2 billion euros ($127.7 billion). Arrivals are projected to be between 98 and 100 million, surpassing last year's record of 94 million.

"Americans will continue to travel abroad ... and they will be very welcome in Spain," Simpson added.

France, however, is still expected to receive more tourists than Spain, while the U.S. remains the largest travel and tourism market globally.

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